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Manscaping Sales Soar: The NPD Group

Sales of men’s body groomers are up 74% over the last two years.

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By: Lianna Albrizio

Associate Editor

Manscaping— the practice of trimming or shaving men’s body hair— dates back to the ancient Romans, and continues to a be leading trend in the grooming space.   In addition to social media validating all types of men’s grooming, there are products made explicitly for manscaping, like body groomers. The 74% sales growth of body groomers over the last two years is evidence of these products’ popularity, according to The NPD Group. Other trimmers, like ear, nose and pen trimmers, have also g...

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